The title of the article is, of course, a rhetorical question. In 2025, companies will no longer only look at photos and show reels – they will also be interested in the number of followers of actors. More often, they will look at micro-influencers – that is, people who have from 10,000 to 100,000 followers. They are given roles in films, commercials and even large campaigns.
Here’s why an agency might discover your talent from Instagram or TikTok.
Who is a micro-influencer?
A micro-influencer is a person who has a small but very active online audience. Unlike celebrities and macro-influencers, micro-influencers are often focused on specific niches – for example, fashion, fitness, gaming, lifestyle, comedy, etc.
What is their strength?
Trust and proximity. Their followers perceive them as like-minded people, not celebrities – and this connection creates significant influence.
Why are they called to castings so often around the world?
1. Ready audience
When someone is chosen with their fan base, they get instant marketing access. A micro-influencer can:
- Promote a project to a loyal audience;
- Share behind-the-scenes content;
- Increase engagement before the campaign is released.
Studios and brands love this because it adds organic visibility – without additional costs.
2. Confidence in front of the camera
Most influencers already create content. They know:
- How to work with the camera;
- How to take a position and choose an angle;
- How to take instructions (when working with a brand or collaborating).
Many of them are actually self-taught actors – they play roles every day, shoot sketches and edit them themselves.
3. Authenticity is a power
Modern audiences want real, real faces. Casting micro-influencers gives projects a naturalness – especially in digital content.
Many projects have already chosen micro-influencers for main or supporting roles – not because they were famous, but because they were interesting and thereby increased visibility.
So in today’s casting reality, strong social media profiles are not just a gimmick — they’re a strategic advantage. The right micro-influencers can offer a client both the right execution and increased views.
You may not have a resume full of theater experience — but you may have 50,000 followers eagerly awaiting your every word, and that, in 2025, is definitely worth your attention.